Engage and convert your audience with the…

Best Video Strategy for
Travel

Video that builds demand infrastructure and drives bookings.

A person performing a fire-breathing stunt on a mexico beach at sunset, creating a large fireball.
A crocodile attacking the camera in Kimberley Australia.
The moon appears large and full in the night sky above snow-covered mountain peaks in Denali National Park, Alaska.

We help brands turn video into measurable
growth

The performance struggle is real‍ ‍

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Missed Revenue & Growth 
If your video isn’t aligned to revenue goals, it’s costing you money.

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Lower Quality Demand
Campaigns miss traction. Paid spend underperforms. Creative feels fragmented.

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Higher acquisition cost
Video shouldn’t be a gamble,
it should fuel demand.

Wild spaces, bold results

Case studies generating stronger purchase intent with fewer impressions

👉 Demonstrates story-led video can produce more qualified demand per media dollar

Free Video System Blueprint

Illustration of a Storytelling engine that unlocks results and drives revenue for CMOs and brand leaders. WABU Creative, Scott David Martin

The problem is not creative…it’s

→ Higher-quality demand
→ Lower acquisition cost
→ Fewer downstream objections
→ Stronger conversion confidence

Traditional Content Model Create Deliverables

Story Systems Create Infrastructure

You found a good HERD.

What clients have to say…

Creative and genuinely caring! I had the joy of working with Scott on a few cross-border projects, and Scott always took the time to listen and understand our nuances, and come up with a solution that was the best for all involved.

10/10 collaboration…

— C. Jones
Head of Marketing, Princess Australia

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It is rare in our industry to meet and work with a team who takes big risks, leads with heart, and marries that passion with a deep love of technical curiosity and boundary pushing. WABU is exactly the creative team you want to trust to pull off the impossible.

Once in a lifetime creative collaborator.

— B. Dobyns
Executive Producer, Adobe

A smiling woman wearing a wide-brimmed hat outdoors in a sunny, desert-like landscape.

WABU is a game changer for us and our ability to tell our brand story. Our expedition videos allow anyone on our team and externally to tell the Seabourn Expedition story with confidence and accuracy.

Game Changers!

— R. West
VP & GM, Seabourn Expeditions

Marc & the WABU Team were fantastic to collaborate with; they truly took the time to build the video alongside of me, ensuring it reflected the personality of my business and aligned perfectly with my vision. My phone started ringing off the hook!

My phone started ringing off the hook!

— J. Frost
Owner, Custom Adventures

If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative.

WABU is the team you want leading…

— M. Jacquel
Director of Alaska Marketing, Princess

If you are looking for out of the box solutions that highlight your product and convey your company message in a clear and concise package, do not miss an opportunity to work with this talented team!

Highly recommend.

— T. Diaz
Marketing Director, Guide Dogs for America

A woman with shoulder-length brown hair smiling outdoors, wearing a blue shirt with a logo, in front of a rocky landscape with large green leaves.

Brand Video

Most brands aren’t struggling to make content. They’re struggling to make stories that:
→ Generate qualified demand
→ Support launches, sales, and growth
→ Holds up when real money is on the line

Video Systems

A repeatable system that turns storytelling into a business asset across marketing, sales, PR, and demand gen. Not one-off campaigns. Not vanity views. Systems that perform under pressure with measurable impact.

If you’re accountable for outcomes, not just output, you’re in the right place.

Partnership Video

Who this is for:
✔️ Showrunners & Executive Producers
✔️ CMOs & Agencies managing complex launches
✔️ Teams entering new markets or repositioning a category
✔️ Leaders who need confidence their story will land before they ship

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Build a Video System

& transform your brand.