Expedition Production Company —

Video Infrastructure for Luxury Brands

Video systems for every expedition outside the cabin

WABU Creative is an expedition production company built for the brands who need video infrastructure in remote environments and for marketing leaders accountable for outcomes, not just output. WABU was founded by Scott David Martin & Marc Dionne after expeditions on seven continents. They’re still chasing number eight.

What started as a video team on ship became two decades of producing commercial campaigns spanning Alaska, Canada, Patagonia, Hawaii, the Kimberley, the Arctic, the Caribbean and Antarctica. Those two decades revealed a gap.

WABU Creative in Antarctica dressed in winter gear smiling for a selfie outdoors.

Large agencies kept delivering expedition work without real results, and brands kept losing revenue to the competition. No single company understood both the realities of expedition production strategy and the realities of video performance.

WABU Creative was built to close that gap.

We provide turn-key commercial productions, brand films, and broadcast campaigns for agencies, networks, and brands operating where the map ends. We deliver category leading performance and video infrastructure under one roof.

What is an Expedition

Production Company?

Aligning systems, operations, and ongoing output under one roof.

An expedition production company builds video infrastructure in remote, complex, and unpredictable environments: polar, jungle, desert, tropical-remote, and subsea locations where standard production crews cannot safely or legally work. The category sits at the intersection of two hard things: producing creative that holds up against the best brand work in any market, and doing it from a glacier in Alaska, a volcano in Hawaii, or Estancia in Patagonia.

The operational stack required to do it well requires creative discipline. IAATO, AECO, Parks Canada, USFS and NPS permits. Remote-environment insurance riders that standard policies do not carry. Crews trained in cold-water survival, aerial protocols, traditional owner engagement, and weather-window flexibility. Video infrastructure is what separates expedition production outcomes from traditional production output. The system is what proves it.

Personal space doesn’t exist in a zodiac 

WABU builds video infrastructure as core capability, not a contingency. The difference shows up in the performance. The Princess Alaska Land Tours campaign outperformed category benchmarks at #1 Persuasion, #1 Attention, and #1 Desire, with a six-point purchase-intent lift over the nearest competitor. That is what is possible when the operational system and the creative system are built for the same job. WABU founders Scott (EP & Director) & Marc (Producer) have been doing this for two decades, with work across every major expedition environment. Their track record is measured in business outcomes: booking lift, attention scores, completion rates…not just brand metrics.

Wildly Successful Alaska Workflow
featured in Adobe Business

Alaska Collaboration Velocity
Frame.io V4 Production Case Study

Ambitious Alaska Pursuit
featured on Adobe Frame.io Live

Environments we shoot in

For brands that need more qualified demand per media dollar and stronger purchase intent

Alaska

Two decades of Alaska work, including the largest visual asset library in Princess' sixty-year history. Coverage spans Interior Alaska (Denali National Park, glacier landings by plane and helicopter in the Alaska Range, Talkeetna), Southeast Alaska (the Inside Passage, Glacier Bay, Tongass), the Kenai Peninsula, and Arctic Alaska (the North Slope, the Brooks Range). Long-running relationships with the National Park Service, USFS, and Alaska Native corporations make permitting and access predictable.

Canada

Whistler-based crew with operational reach across British Columbia, Alberta (Banff, Jasper, Lake Louise), the Yukon, Nunavut, and the Maritime provinces. We work with Parks Canada permits, traditional owner relationships across Inuit, First Nations, and Métis territories, and provincial tourism agencies. Available for Canadian government tenders: Destination Canada, Tourism BC, Tourism Yukon, Tourism Quebec, Parks Canada, the Indigenous Tourism Association of Canada. Producers fluent in English & French.

Patagonia

Argentine and Chilean Patagonia: Torres del Paine, Los Glaciares, Tierra del Fuego, Cape Horn, the Beagle Channel, Patagonian fjords. Logistics out of Buenos Aires, Punta Arenas, and Ushuaia. Permit and traditional owner relationships in place across both countries. Producers fluent in Spanish & English. Argentine-based crew during summer season.

Hawaii

Production experience across the four major islands. Hawaiʻi (the Big Island — volcanoes, Kona, Hilo, Mauna Kea). Maui (Haleakalā, Hāna, the West Maui Mountains). Oʻahu (the North Shore, Honolulu, the Windward coast). Kauaʻi (Nā Pali, Waimea, the Hanalei valley). Marine and subsea work through WABU Collective dive operators. Federal, state and county permitting, Native Hawaiian protocol observance, and DLNR coordination handled in-house.

Polar — Arctic and Antarctic

We've filmed aboard IAATO-member vessels in Antarctica and AECO-member vessels in the Arctic. Ice-rated camera systems, cold-water housings, polar bear protocols (Arctic), and sea-ice navigation experience. Work in Antarctica, Greenland, Iceland, the Norwegian Arctic, Canadian Arctic, and Alaskan Arctic.

Tropical-remote

Production experience in 22 Caribbean countries & territories (Countries: Antigua, The Bahamas, Barbados, Cuba, Dominica, Grenada, Jamaica, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines) (Territories: Aruba, British Virgin Islands, Bonaire, Cayman Islands, Curaçao, Guadeloupe, Martinique, Puerto Rico, Saint Martin, Sint Maarten, U.S. Virgin Islands, Turks and Caicos). Mexico production experience in Cabo San Lucas & Puerto Vallarta. Dry-season-only access to The Kimberley (Western Australia). Pacific Islands and Indonesia for marine and cultural work.

Subsea

Submarines, underwater housings (cold-water and tropical), commercial dive insurance and certifications, and direct partnerships with research-grade dive operators across Alaska, Hawaii, the Caribbean, and Antarctica.

Industries we serve

The same operational stack. But different audiences, different KPIs.

Expedition production capability serves any organization whose creative needs to capture inaccessibility. The verticals below are the ones where we do the most work; the operational infrastructure is the same across all of them.

Premium and luxury cruise

The largest single vertical, and the one with the deepest WABU portfolio. Work for Princess, Seabourn, and Holland America Line, including the Alaska campaign that took #1 Persuasion, #1 Attention, and #1 Desire scores against cruise, hotel, and travel benchmarks, with a six-point purchase-intent lift. New-ship launches typically run on twenty-four-month content runways measured against booking lift.

Tourism boards and government agencies

Canadian federal and provincial agencies (Destination Canada, Parks Canada, Tourism BC, Tourism Yukon, the Indigenous Tourism Association of Canada), U.S. state and regional tourism authorities, and international destinations. We work with public-sector RFP processes, indigenous tourism mandates, and the reporting requirements government clients expect: promotional video work measured by visitation lift and demand metrics, not brand awareness alone.

Expedition lodges and adventure tourism

Independent lodges, expedition outfitters, and small-ship operators marketing inaccessibility. Asset libraries scoped for owned channels (paid social, OTA placements, brochure, agent enablement) and built to last 2-4 years without re-shooting.

Luxury outdoor and adventure brands

Apparel, equipment, watch, and automotive brands using expedition imagery for premium positioning. Co-branded work with destinations and expedition cruise lines.

Conservation and NGO

Research-grounded storytelling for organizations whose stakeholders expect scientific accuracy, cultural sensitivity, and long-form depth. Field experience including reef renewal, whale research, and indigenous-led conservation work.

Entertainment and tech

Documentary, episodic content, and brand storytelling for clients including Adobe and MrBeast. MrBeast is on a mission to end child labor in the cocoa industry. The Feastibles launch helped move kids out of the cocoa fields and into the classrooms. Adobe’s Frame v4 release documented a once-in-a-decade brand refresh campaign in remote Alaska.

How we operate in remote environments

Calmly.

Remote-environment shoots fail in predictable ways. A permit does not come through. Weather closes the window. Gear breaks with no replacement. A traditional owner agreement was never properly signed. The underwater housing leaks and there is no backup. Every one of those failures kills a shoot and costs a campaign launch. And every one of them is preventable. Well…except weather. There is no such thing as bad weather. Just bad clothing.

CULTURAL PROTOCOL

“Scott captured the essence of holding onto the strength and values of my ancestors.”

— Lexi Qass'uq Trainer

Traditional owner consent and engagement including Inuit, First Nations, Native Alaskan corporations, Native Hawaiian organizations, and Wunambal Gaambera.

EXPEDITION CAPABILITIES

WABU Creative global expedition capabilities

🛡️ Insurance limits
We carry insurance certifications required for each location

👥 Production Crew sizes
26 ‍
Interior Alaska
14
Caribbean
10 ‍
Glacier Landing in Alaska
7 ‍
Arctic
7 ‍
Mexico
6
The Kimberley (Australia)
5 ‍
Submarine
4
Southeast Alaska

🛂 Permit experience
FAA, CAA, National Park Service, IAATO, AECO, WA Parks and Wildlife, Parks Canada, USFS, Alaska State Parks, Hawaii State Parks, New Brunswick Provincial Parks, Greenland Department of Nature & Environment, National Trust for Scotland, Greece Ministry of Culture, Greece Hellenic Civil Aviation Authority (HCAA), Saint Lucia Air and Sea Ports Authority, ECCAA (Antigua, St. Kitts, Dominica) , Virgin Islands Department of Civil Aviation, ENAC (Italian Civil Aviation Authority), CAA (UK Civil Aviation Authority), DGAC (Chile Civil Aviation Authority), DCA (Cyprus Civil Aviation Authority), Bahamas Civil Aviation Authority, Kimberley Australia traditional owner protocol

🧰. Gear class
Polar-test, heat-rated, GSS aircraft camera systems, drone fleet, chase vehicles

Speciality rigs for zodiacs, kayaks, helicopters, bush planes, submarines

⛑️. First Aid Certification
Advanced Wilderness First Aid certified

🌐 Languages
English, Spanish, French

GLOBAL EXPERIENCE

WABU Creative has filmed in 56 countries and 17 territories

1.⁠ ⁠🇦🇷 Argentina
2.⁠ ⁠🇦🇺 Australia
3.⁠ ⁠🇦🇬 Antigua & Barbuda
4.⁠ ⁠🇧🇸 Bahamas 
5.⁠ ⁠🇧🇧 Barbados
6.⁠ ⁠🇧🇷 Brazil
7.⁠ ⁠🇨🇦 Canada
8.⁠ ⁠🇨🇱 Chile
9.⁠ ⁠🇨🇴 Colombia 
10.⁠ ⁠🇨🇷 Costa Rica
11.⁠ ⁠🇨🇾 Cyprus
12.⁠ ⁠🇭🇷 Croatia
13.⁠ ⁠🇨🇺 Cuba
14.⁠ ⁠🇩🇰 Denmark
15.⁠ ⁠🇩🇲 Dominica
16.⁠ ⁠🇪🇬 Egypt
17.⁠ ⁠🇪🇪 Estonia
18.⁠ ⁠🇫🇮 Finland
19.⁠ ⁠🇫🇷 France
20.⁠ ⁠🇩🇪 Germany
21.⁠ ⁠🇬🇷 Greece
22.⁠ ⁠🇬🇩 Grenada
23.⁠ ⁠🇮🇸 Iceland
24.⁠ ⁠🇮🇳 India
25.⁠ ⁠🇮🇩 Indonesia
26.⁠ ⁠🇮🇪 Ireland
27.⁠ ⁠🇮🇹 Italy
28.⁠ ⁠🇯🇲 Jamaica

29. 🇯🇵 Japan
30. 🇲🇹 Malta
31. 🇲🇽 Mexico
32. 🇲🇨 Monaco
33. 🇲🇪 Montenegro
34. 🇳🇱 Netherlands
35. 🇳🇵 Nepal
36. 🇳🇿 New Zealand
37. 🇳🇮 Nicaragua
38. 🇳🇴 Norway
39. 🇵🇰 Pakistan
40. 🇵🇦 Panama
41. 🇵🇱 Poland
42. 🇵🇹 Portugal
43. 🇷🇺 Russia
44. 🇰🇳 Saint Kitts and Nevis
45. 🇱🇨 Saint Lucia
46. 🇻🇨 Saint Vincent
47. 🇪🇸 Spain
48. 🇸🇪 Sweden
49. 🇨🇭 Switzerland
50. 🇹🇼 Taiwan
51. 🇹🇷 Turkey
52. 🇬🇧 United Kingdom
53. 🇺🇸 United States
54. 🇺🇾 Uruguay
55. 🇻🇦 Vatican City
56. 🇻🇪 Venezuela

⛺️ Deployment Bases
Denver, Colorado, USA and Whistler, BC, Canada

WABU Process

A person wearing a black boot stepping into a shallow puddle on a bed of multicolored rocks.

Step 1

Infrastructure call
25 minutes

A woman with earrings uses her hand to shield her eyes from the sun while outdoors, wearing a colorful beaded garment or accessory.

Step 2

Strategy, Scoping, Pre-pro
1–8 weeks

A professional camera setup on a tripod is capturing a landscape scene of mountains and a partly cloudy sky in Patagonia, with three people standing on a grassy hillside in the background.

Step 3

Production on location
If necessary

Five people hiking in a lush forest in the Caribbean, smiling and enjoying the outdoors.

Step 4

*Post-Production & Delivery
1-8 weeks

*Post-production projects that do not require production move significantly faster. After infrastructure call & scope, editorial begins immediately. Delivery in days, not weeks.  

1 shoot → modular asset library

Transform your cost center to asset yield

🚫 Traditional production is project, invoice, deliverable, done

🟢 Video Infrastructure builds systems, operations, ongoing output, and compounding results

Deliverables framework: hero film → social kit → trade edits → stills → BTS → OOH versions

Client Testimonials

Two decades. Seven continents.

The team you want leading…

Scott and team have the ability to create the essence of a brand. Something invisible, emotional, and deeply human…and bring it to life in a way that is undeniably real. If you are a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects, WABU is the team you want leading the initiative.

— M. Jacquel
Director of Alaska Marketing, Princess

Portrait of a woman with long wavy black hair, wearing glasses, earrings, and a black top with zippers, smiling against a dark background.

Once in a lifetime creative collaborator.

It is rare in our industry to meet and work with a team who takes big risks, leads with heart, and marries that passion with a deep love of technical curiosity and boundary pushing. WABU is exactly the creative team you want to trust to pull off the impossible.

— B. Dobyns
Executive Producer, Adobe

A smiling woman wearing a wide-brimmed hat outdoors in a sunny, desert-like landscape.

Game Changers!

WABU is a game changer for us and our ability to tell our brand story. Our expedition videos allow anyone on our team and externally to tell the Seabourn Expedition story with confidence and accuracy.

— R. West
VP & GM, Seabourn Expeditions

Expedition Leader Robin West wearing sunglasses, black cap, red jacket, and harness, smiling outdoors against a cloudy sky.

My phone started ringing off the hook!

Marc & team were fantastic to collaborate with; they truly took the time to build the video alongside of me, ensuring it reflected the personality of my business and aligned perfectly with my vision. My phone started ringing off the hook!

— J. Frost
Owner, Custom Adventures

Close-up portrait of a woman with blue eyes, light pink lipstick, wearing a blue sleeveless top, smiling, against a plain light blue background.

Frequently asked questions

1. What is an expedition production company?

An expedition production company is a video and photo collective built specifically to shoot in remote, complex, and unpredictable environments — polar, subsea, high-altitude, tropical-remote, and other locations where standard production crews cannot safely or legally operate. Unlike general production companies that subcontract or decline expedition work, an expedition production company holds the permits, insurance, gear, and crew training as core capabilities. WABU Creative is an expedition production company with two decades of named work across the Arctic, Alaska, Antarctic, Patagonia, the Kimberley, Hawaii, Mexico, the Caribbean, and subsea environments.

2. What environments does WABU Creative operate in?

WABU Creative produces video and photography across the full range of expedition environments: polar (Arctic, Antarctic, Greenland, Iceland), high-altitude (Patagonia, Andes, Himalayas), tropical-remote (Kimberley, Pacific Islands, Amazon basin), temperate wilderness (Alaska, Pacific Northwest, New England, Canadian Maritimes), subsea (cold-water and tropical), and desert. Each environment has its own gear, permit, insurance, and crew training requirements — and WABU has named work to prove operational competency in each.

3. What industries does an expedition production company serve?

Expedition production companies serve any brand whose creative needs to capture remote or extreme-environment content credibly. The largest verticals are premium and luxury cruise (cruise lines marketing inaccessibility), tourism boards and government agencies (Canadian federal and provincial agencies, U.S. and international tourism authorities — public-sector clients whose creative is measured by visitation lift, not brand awareness alone), expedition tourism (lodges, outfitters, adventure brands), conservation and NGO (research-driven storytelling), luxury outdoor brands (apparel, equipment), automotive and watch (premium adventure positioning), and entertainment (documentary and branded content). WABU Creative's named work spans cruise (Princess, Seabourn, Holland America Line), brand (Adobe), and entertainment (MrBeast).

4. What makes a company an expedition specialist versus a general production company?

Three things separate an expedition specialist from a general production company. First, named work in remote environments — not just one shoot in Iceland, but a body of named-client work across multiple environments. Second, permanent operational infrastructure: permits and certifications (IAATO, AECO, Parks Canada, traditional owner relationships), specialist gear (ice-rated cameras, underwater housings, drone fleets), and insurance riders that include medevac. Third, crew trained in expedition conditions — not freelancers learning on the job. Generalist shops subcontract these capabilities; specialists own them.

5. What permits and compliance does expedition video production require?

Expedition video production typically requires layered permits depending on environment: IAATO for Antarctica, AECO for the Arctic, Parks Canada for Canadian federal lands, USFS or NPS for U.S. wilderness, WA Parks and Wildlife and traditional owner agreements for the Kimberley, foreign filming permits for international locations, and FAA or CAA drone authorizations. Insurance must include medevac and remote-environment riders that standard production policies do not carry. Cultural protocols (traditional owner consent including Inuit, First Nations, Native Alaskan, and Native Hawaiian engagement; indigenous representation guidance; ethnographic review) often run in parallel. WABU Creative manages the full permit and compliance stack as part of pre-production.

6. How do expedition production companies handle remote-environment risk?

Risk management on expedition shoots runs across four layers: gear redundancy (every critical camera, drone, and lighting kit is doubled or tripled), crew training (wilderness first aid, cold-water survival, altitude protocols), evacuation planning (named medevac providers, satellite communications, contingency itineraries), and weather-window flexibility (shoots scoped with built-in buffer days). Insurance is layered to cover both production assets and crew safety. WABU Creative scopes risk management into the brief stage — not as a contingency line item.

7. How do you choose the right expedition production company?

Evaluate against five criteria: named work in your target environment (not just any remote location), client list overlap with your category (cruise, lodge, brand, government), demonstrated campaign performance (ask for booking lift or visitation lift, not just brand metrics), compliance credentials (specific permits and insurance carriers), and creative chemistry with your in-house team. Ask to see uncut footage from a recent shoot — finished reels can be cut from anywhere; raw footage proves who actually shot the work.

8. What does expedition video production cost?

Expedition video production ranges from $50,000 for a focused short-form deliverable in an accessible environment to $1,000,000+ for a full multi-environment campaign with year-long content runways. The major cost drivers are environment (polar and subsea add 30–50% over temperate), crew size and shoot duration, vessel or aircraft charter, permit complexity, specialist gear, insurance and medevac riders, and post-production scope across formats. WABU Creative provides scope-based pricing after a feasibility call. Projects requiring post-production only start at $5000.

9. How long does an expedition production project take?

Expedition projects typically run 8–12 weeks for focused short-form work, 6–9 months for full campaigns, and 12–18 months for multi-shoot content runways tied to launches. Timeline is driven by external constraints — weather windows (Antarctic Nov–March, Arctic May–September, Kimberley dry season), permit lead times (some traditional owner approvals run 4–6 months), and campaign air dates — not by production capacity. Lock the shoot window first, then sequence everything else around it.

10. Do expedition production companies only work with cruise brands?

No. While cruise is one of the largest verticals — and WABU Creative has named cruise work for Princess, Seabourn, and Holland America Line — expedition production companies serve the full range of clients that need remote-environment content: tourism boards and government agencies (including Canadian federal and provincial tourism authorities), expedition lodges, adventure tourism, luxury outdoor brands, conservation NGOs, watch and automotive (for adventure positioning), and entertainment platforms. WABU Creative's client list spans cruise, brand (Adobe), and entertainment (MrBeast), and the same operational infrastructure serves all of them.

Book a 25-minute feasibility call

Tell us the business problem, the brief, and timeline. We’ll tell you what’s possible and what’s not.

If the project is not right for us, or the constraints make it impossible to do well, we will tell you. The 25-minute call is structured around three questions: what is the problem / paint point, what is the impact on the business, and what is the ideal investment. After the call you will get a written feasibility note within 48 hours.

2 Decades in Expeditions

WABU Creative founders Scott David Martin & Marc Dionne in a hot spring, smiling and wearing winter hats and sunglasses, at the Blue Lagoon in Iceland.
Scott & Marc's first expedition — Blue Lagoon, Iceland, 2006 

Iceland. 2006. That’s where we started. Fifty-six countries and multiple $500M expedition ship launches later, we're still approaching every project the same way. With intention, discipline, and respect for what's at stake. We've worked off-grid for two decades, building relationships with guides, crews, and expedition leaders.

From polar regions to open oceans to remote coastlines, we're brought in when brands need a creative partner who can operate independently, make smart decisions in unpredictable environments, and deliver video infrastructure with compounding results. You bring your product and goals, we bring the strategy and execution.

Meet the WABU Team

Silhouette of a bison with the text 'WABU CREATIVE' below.

Let’s Grow Your Business

& transform your brand.

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