Start Your Story Engine

Turn complex brand launches into measurable impact

Solution Design & Strategy
Planning & Pre-Pro

Creative Direction

Photography
Video Production

Production

Editing, Sound Design, Color, VFX
Delivery & Optimization

Post-Production • Finishing

Services

Story engines that turn complex brand launches into measurable demand

  • We lead stories from the inside out. Shaping narrative, tone, and creative approach before a camera ever rolls. Clients bring us in when they need clarity, taste, and judgment in environments where decisions can’t wait for approvals.

    This includes:

    • Narrative development & story architecture

    • Creative leadership in complex or remote environments

    • Field‑ready direction that adapts in real time

    We’re not here to oversell ideas. We’re here to protect the story.

  • This is where WABU was built.

    We specialize in production where conditions are unpredictable, access is limited, and the environment is part of the challenge. From polar regions to open oceans to remote coastlines, we operate independently and calmly when variables change.

    Our productions are designed to:

    • Move efficiently with small, experienced crews

    • Respect environment, culture, and context

    • Deliver under pressure without sacrificing craft

    Clients trust us because they don’t have to manage us.

  • We shape footage into stories that feel lived‑in, not manufactured.

    Post is where pacing, restraint, and emotional clarity matter most. Whether we’re finishing a single hero film or supporting an ongoing storytelling ecosystem, our focus stays the same: make it feel real.

    This includes:

    • Editorial & narrative shaping

    • Finishing for multiple platforms and formats

    • Long‑term asset value, not one‑off deliverables

Discovery & Business Alignment

  • We start by pressure-testing fit and clarifying the real business problem, not just the creative ask.

    Together, we:

    • Diagnose the core challenge the story must solve

    • Quantify the upside of fixing it (revenue, demand, bookings, ROAS)

    • Align on what success looks like 12 months out

    • Confirm whether video storytelling is the right lever

    If there’s a clear, valuable opportunity to create impact, we move forward.
    If not, we don’t.

    Result:
    A clearly defined problem, success criteria, and investment rationale. Before production begins.

Solution Design
& Strategy

  • Next, we architect the solution. Grounded in research, precedent, and performance.

    This includes:

    • Market and competitive analysis

    • Relevant case studies and proof points

    • A production strategy aligned to your channels and goals

    • Defined KPIs that tie storytelling to business outcomes

    We then map a proposed story engine, not just a video, and walk through:

    • How it creates value

    • Why it’s the right investment

    • What it takes to execute at a high level

    You’re involved throughout, because no one understands your business better than you.

    Result:
    A clear, defensible strategy designed to drive demand, not vanity metrics.

Planning &
Pre-Production

  • Once aligned, we lock the plan.

    This stage covers:

    • Script, narrative structure, and creative development

    • Shot lists, storyboards, and production books

    • Talent, locations, logistics, permits, and scheduling

    • Asset requests and operational coordination

    Everything is documented, approved, and aligned before cameras roll.

    Result:
    Zero surprises. Clear timelines. Total alignment across teams.

Production

  • Production is focused, efficient, and fully aligned to the agreed strategy.

    During production:

    • We capture exactly what was scoped

    • Media is backed up daily

    • You receive real-time updates and check-ins

    • Expectations are actively managed

    If adjustments are needed, we address them immediately.

    Result:
    High-quality footage & photography captured with confidence and control.

Post-Production & Solution Delivery

  • Post-production is where the strategy comes to life.

    This includes:

    • Story edit, sound, and color development

    • A solution presentation that ties the edit back to goals

    • Three, consolidated feedback rounds to keep momentum

    • Final polish across audio, color, and technical delivery

    We review the work against the original success criteria, not subjective taste.

    Result:
    A finished asset that does what it was built to do.

Delivery & Optimization

  • After delivery:

    • Assets are delivered and confirmed

    • We follow up on performance and adoption

    • We identify next opportunities where the story engine can scale

    • We capture learnings and results

    This is where one project often becomes a long-term system.

    Result:
    A compounding storytelling asset, not a one-off campaign.

Free Story Engine Blueprint

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Build a Story Engine

& transform your brand.

Move people and your bottom line.

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