Local Food Cruise Video Production —
99% Thumb-stop Campaigns
Strategic Insight
The Expedition Series was one of the highest performing campaigns in brand history. But how do we replicate that performance? We went to the data and Seabourn guests are also driven by dining. They care deeply about food—but it also must be destination-rich and part of the journey. And it starts with premium ingredients and quality.
By identifying what drives the guest, we built the local food series around common ground.
System We Built
To build off the performance of the Expedition Series, we designed a culinary content system — ensuring that each asset worked seamlessly together across paid media, digital, social, CRM, and in-destination channels.
Local Food Video Production
Campaign Performance
The system is working. In human terms, this campaign is a paid media workhorse. It’s outperforming all Seabourn ads in February and March of this year. The high-affinity and high-value audience not only enjoys this message, metrics prove they are watching 100% of the message.
Post Production timeline: concept to market in four weeks.
Video B-Roll Package for broadcast • streaming • paid media • organic social • website • email
Business Outcomes
→ High watch scores achieved with less than half the media spend
→ AI Discoverability: surfacing organically in AI-powered search
→ Deeper engagement per dollar
→ Lower cost per add-to-cart
→ Creative efficiency
What the Data Shows
Video Systems = more booking intent generated with less traffic
Paid search data revealed the “Local Cuisine” video was the top performer in February across 30 separate creatives in market. The video outperforms the comparison traditional campaign across every efficiency and intent metric — delivering more demand with less spend and fewer impressions.
What this indicates:
✅ The creative attracted qualified intent, not passive interest
✅ The story system aligned tightly with user motivation and search context
✅ Spend efficiency translated directly into pipeline impact, not vanity metrics
99% thumb-stop ratio
→ stops the scroll significantly better
92% average VCR
→ holds attention longer
50% more efficient
→ lower cost per conversion signals
1.02M plays in 2 months
→ better performance, less operational complexity
👉 higher-quality demand per impression wins every time
Let’s Grow Your Business
& transform your brand.
