Denali National Park, Alaska • 63.728443° N, -148.886572° W
Hiking Denali National Park — Alaska Wilderness
Cinematic 4K footage hiking Denali National Park — vast uninhabited wilderness where every animal and plant in the Wonder Lake area is native, unchanged for thousands of years. Filmed by an Alaska expedition crew with 20 years of remote backcountry access. Ideal for Alaska travel brands, national park tourism, documentary producers, and expedition companies.
3 AM. For six months, people tried to talk me out of this.
The road is closed. It's too difficult.
You'll never get a crew out there.
It's impossible.
Growing up as a filmmaker in Alaska, the locals taught me one thing:
nothing is impossible.
In Denali, when you show up with cameras, she shows you why it all matters.
The sun is rising. We're pressing play on the impossible.
That's the WABU way.
Alaska Situation
Alaska is the most competitive cruise market in the world. Every major line is fighting for the same passenger — and the same attention.
Princess Cruises needed more than great footage. They needed a content system that could defend category leadership across every channel simultaneously — paid media, broadcast, digital, social, CRM, and in-destination — while translating that attention into measurable demand.
A one-off campaign wouldn't move the needle. What Princess needed was a repeatable story engine — one that could produce category-leading creative at volume, maintain brand coherence across a fragmented media landscape, and connect emotionally with passengers at every stage of the decision journey. The answer was the Pursuits Series.
Navigate. Glacier landings. Denali hiking. The Alaska Railroad. Remote lodges. Native culture. Each film a standalone story. Together, a system — giving Princess the depth of content to reach every passenger type, across every channel, at every moment in the purchase journey.
Alaska 360 System
Alaska Video Production
B-Roll for Broadcast & Connected TV commercials
Original Branded Evergreen Web Series
CRM + Email Storytelling
B-roll for LTOs & Open For Sale
Digital Display
Paid and organic social
Trusted by:
Alaska Photography
Demand infrastructure ensuring that every asset worked together across paid media, digital, social, CRM, and in-destination channels.
Best Alaska
Production Company
Full-service production from concept to delivery
Two decades building relationships with guides, pilots, and locals
Network and track record are unmatched — we press play on the impossible
Creative direction, location scouting, 8K cinematography, post-production—we handle it all
The Innovation
Documenting the “Impossible”
Go behind the scenes of this disruptive workflow in Adobe Business
The Creative Architecture
→ Modular scalability
→ Authentic local voices
→ Emotional storytelling
→ Revenue-aligned port prioritization
A product-first approach sells transactions. A story-first approach sells transformation. Local voices imply authenticity; authenticity implies credibility; credibility drives conversion.
Testimonials
WABU has the ability to create the essence of a brand…something invisible, emotional, and deeply human…and bring it to life in a way that’s undeniably real.
If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative.
— Alaska Planning & Marketing Director M. Jacquel
The Alaska production is far and away the best content I’ve seen come from a land based shoot in all my years.
A Grand Slam!
— J. Berra
Chief Marketing Officer
The reaction was many hearts, some tears, and “Wow.” We created a record volume of work, at an extremely high level, and have provided previews at record speed.
Wow!
— L. Syme
VP Revenue & Market Performance
These videos have so many uses and really reflect the spirit of our brand and our amazing Alaska product.
I love these videos!
— M. Parker
Sr. Product Manager
Real Alaska Locals.
Global 360 Marketing.
Content delivered in multiple aspect ratios for marketing across all platforms.
