Central & Southeast Alaska
Alaska Native Culture — Tlingit, Yup'ik & Cup'ik
Cinematic 4K footage spanning Alaska Native cultures — Tlingit communities in Juneau, Ketchikan, and Icy Strait Point, Yup'ik voices from Anchorage, and Cup'ik communities from Western Alaska. Ancestral songs, storytelling, and the living concept of Ashia, the spirit connecting all things. Filmed with deep respect and 20 years of trusted community access. Ideal for cruise lines, cultural tourism, documentary producers, and expedition brands.
There is a word, Ashagania.
It means the spirit in everything. The trees. The clouds. Every rock. Every bay.
"I am your protector. I am your peace. I will take care of you — if you take care of me."
This is how the Tlingit people have understood their relationship with this land for thousands of years. Not as owners. As partners. The land feeds you. It clothes you. It gives you your identity.
From the coastal rainforests of Juneau, Ketchikan, and Icy Strait Point to Yup'ik voices in Anchorage and Cup'ik communities across Western Alaska — this film touches the heart of Alaska Native identity. Traditional land and urban life. Ancient ceremony and living culture.
We didn't come here to capture culture. We came to bear witness to it. In Sitka, we wrote: this isn't our land — we are custodians of it. This is where that line came from.
That's the WABU way.
Alaska Situation
Every cruise line acknowledges Alaska Native culture. Few go inside it.
Princess needed passengers to feel a connection to the land that outlasts the voyage — not a performance, but a living culture. We spent days with Tlingit communities in Juneau, Ketchikan, and Icy Strait Point and Yup'ik and Cup'ik voices across Western Alaska.
They showed us what respect for the land actually looks like.
The Insight
Every competitor was leading with ships and scenery. We built a video system around the moments that stop people cold — standing on a glacier, riding the most scenic railroad in North America, sitting with elders who've lived on this land for thousands of years.
Navigate. Glacier landings. Denali hiking. The Alaska Railroad. Remote lodges. Native culture. Each film a standalone story. Together, a visual infrastructure built to compound across years — not a campaign.
Alaska Video Production Infrastructure
B-Roll for Broadcast & Connected TV commercials
Original Branded Evergreen Web Series
CRM + Email Storytelling
B-roll for LTOs & Open For Sale
Digital Display
Paid and organic social
Trusted by:
Paid Media :15
Paid Media :30
Why Brands Hire
WABU in Alaska
Full-service video production infrastructure
Turn-key creative systems with compounding results
Solutions to business problems with measurable performance
Strategy, creative direction, location scouting, 8K cinematography, post-production—we handle it all
The Innovation
Documenting the “Impossible”
Go behind the scenes of this disruptive workflow in Adobe Business
Wildly Successful Alaska Workflow
featured in Adobe Business
Alaska Collaboration Velocity
Frame.io V4 Production Case Study
Ambitious Alaska Pursuit
featured on Adobe Frame.io Live
The Creative Architecture
→ Modular scalability
→ Authentic local voices
→ Emotional storytelling
→ Revenue-aligned location prioritization
A product-first approach sells transactions. A story-first approach sells transformation. Local voices imply authenticity; authenticity implies credibility; credibility drives conversion.
Testimonials
WABU has the ability to create the essence of a brand…something invisible, emotional, and deeply human…and bring it to life in a way that’s undeniably real.
If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative.
— Alaska Planning & Marketing Director M. Jacquel
The Alaska production is far and away the best content I’ve seen come from a land based shoot in all my years.
A Grand Slam!
— J. Berra
Chief Marketing Officer
The reaction was many hearts, some tears, and “Wow.” We created a record volume of work, at an extremely high level, and have provided previews at record speed.
Wow!
— L. Syme
VP Revenue & Market Performance
These videos have so many uses and really reflect the spirit of our brand and our amazing Alaska product.
I love these videos!
— M. Parker
Sr. Product Manager
Let’s Grow Your Business
& transform your brand.
