South Pacific Expeditions

This is A+ work. You truly captured the brand experience.
— President J. Leibowitz

Gold and black logo with stylized USA map and curved lines

Service: Storytelling Engine
Impact: Increased Demand + Brand Lift

A large cruise ship sailing on the ocean during a sunset with mountains in the background and a partly cloudy sky overhead.

The Brief

Seabourn invested in two $500M expedition ships to accelerate growth in the ultra-luxury space.

But as the second vessel prepared for its South Pacific debut, the brand faced a critical gap: there was no South Pacific content to support the launch.

Seabourn needed to generate demand for Tropical Expeditions in a destination their ships hadn’t reached yet, creating a marketing challenge with immediate commercial impact.

Build your engine

Insight

Turn the Caribbean into the South Pacific—authentically, and at a fraction of the cost.

With Seabourn Venture already in the region and a leaner budget in place, we found a faster, smarter route to the results Seabourn needed. Instead of waiting for perfect conditions, we identified a way to deliver impact right away.

Strategy

Can the Caribbean feel like the South Pacific — visually and emotionally? Absolutely. And that saves the client some serious bread.

With dozens of shoots across the Caribbean for other brands, we knew exactly where — and how — to capture visuals that evoke the South Pacific’s drama and otherworldly beauty.

Three people enjoying a hike in a lush green forest, smiling and looking up at the trees.

Results

  • → Increased perception of Seabourn as the leader in remote luxury expeditions
    → Six figure investment

  • 📣 paid media: LTOs, high impact placements, social
    📺 broadcast, streaming TV & online
    📄 brochures, flyers, posters
    📸 photo asset library
    💬 organic social
    ✨ digital display
    📬 direct mail
    📰 newsletter
    🌐 website
    🎥 video
    📧 email

  • → A Future-Proof Asset Library: Fresh photography extended the campaign’s lifespan across website, email, social, print, press, and onboard experiences.
    → Multi-Platform Video Engine: BRoll Package, Open For Sale cutdowns, and an evergreen product-explainer series fuel social, digital, email, and onboard channels.

Start your engine

Content Engine


brochures • flyers • posters • digital display • paid media • organic social • website • email • direct mail

A group of happy people enjoying a toast with white wine on a boat or yacht, with a pool and modern seating in the background.
Aerial view of a small tropical island with white sand, two palm trees, surrounded by clear turquoise water and coral reefs.
Advertisement for a cruise promotion titled 'Sail of the Year' featuring a group of happy people enjoying a meal on a ship's deck with a view of the ocean at sunset. It highlights savings up to 25%, a reduced 15% deposit, and up to $1,000 shipboard c
Three people outdoors in a forest, examining and holding a large root or bulb from a plant, with one person holding it up.
A starfish resting on green grass with thin, wispy blades.
A group of five women socializing and laughing at a restaurant or bar, with drinks on the table, while a waiter serves desserts.
A woman in a marble-patterned sleeveless dress stands on a boat, leaning against the railing, with a man in a light-colored polo shirt and shorts beside her, both looking toward the water during sunset.
An advertisement for Seabourn cruises showing a tropical beach with turquoise water, white sand, and palm trees, with kayakers in the water and a cruise ship in the background.
An older man and woman enjoying a meal together at a restaurant near the water, smiling at each other. The man is holding a glass of white wine. The image is part of a Seabourn advertisement with the text 'This is your moment. What will you do with i
Group of five diverse people enjoying an expedition hike with Seabourn through a lush green forest, smiling and laughing. WABU Creative, Scott David Martin
People enjoying a dinner and drinks on Seabourn Venture at sunset, with ocean and sky in the background. WABU Creative, Scott David Martin
A smiling man and woman in swimwear and snorkeling gear enjoying time in the ocean on a Seabourn Expedition with green hills in the background. WABU Creative, Scott David Martin
Group of women enjoying a dinner party, smiling and laughing, with wine glasses and a salad on the table onboard Seabourn Venture. WABU Creative, Scott David Martin
A heart-shaped sandy beach surrounded by turquoise water with a few palm trees in the center, and three people with kayaks near the shore. Text overlay says 'This is your moment' and 'SEABOURN'. WABU Creative, Scott David Martin
View from Seabourn Venture Panorama Suite showing a bed, slippers, a sofa with pillows, and a large window with a view of the ocean and sunset. WABU Creative, Scott David Martin
A woman in a red dress sitting at a dinner table, smiling and holding a glass of champagne, with a dessert plate. A waiter is standing nearby, holding a bottle of wine or champagne, onboard Seabourn Venture. WABU Creative, Scott David Martin
A scuba diver exploring a vibrant coral reef with large purple sea fan coral and various smaller corals and fish on a Seabourn Expedition. WABU Creative, Scott David Martin

See more results

Aerial view of a winding river flowing through a grassy landscape with small waterfalls along its banks and a boat cruising in the water.
Reflection pond in Denali National Park Alaska. Snow-capped mountain reflecting in a calm lake at sunrise or sunset.
Mexico. An aerial view of a sandy beach with two people lying on the sand near the shoreline, with gentle waves crashing onto the shore and clear green ocean water extending outward.
Silhouette of a bison with the text 'WABU CREATIVE' below.

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