Mexico Shore Excursions

Holland America Line logo with a stylized globe and the text 'Holland America Line' underneath.

Service: Video Production
Impact: Increase Shore Excursion Demand & Revenue

The Brief

Mexico has it.
Color. Energy. Life…even death woven into it’s culture.

But in the travel biz, most brands tell the same tired story.
A sea of sameness. Flat creative. The result = weak conversion.

The Holland Shore Excursions team wanted Mexico to leap off the screen…to feel vibrant, human, and ultimately to drive onboard revenue. The problem? Every competitor was selling similar excursions.

They needed to show prospective guests a version of Mexico they’ve never seen and convert that emotional response into bookings. ¡Vámonos, amigos!

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Insight

People don’t book itineraries, they book transformations. And prospects aren’t lacking info about Mexico…they’re lacking emotion.

Reposition the destination from “sun and sand” to “cultural immersion.”
If prospects could feel Mexico’s soul, they’d understand why experiencing it through Holland America Line matters.

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Strategy

Bring Mexico to life through its people…with culture, food, and fire.
No actors. No staged moments. Real characters who represent real culture.

And position Holland America Line as the trusted guide. Shore excursions invite you to the other side of Mexico…but without the stress, guesswork, or tourist traps.

A Holland America Line shore excursion is an effortless gateway into the culture of Mexico.

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Investment

The budget was tight. As always. So we focused the narrative to feel bigger than the footprint of the production. Only shoot two ports to represent all the Mexico shore excursions and save our clients some dough.

We built a lean, high-impact production plan that captured Mexico’s color, fire, food, tradition, and soul—delivering a nationwide story from a two-port budget.

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360 Video

broadcast • streaming • paid media • organic social • website • email

Behind the Scenes

Behind the Scenes of WABU Creative. Ryan, Andrew, & Scott filming a person in a headdress and traditional clothing in a lush jungle setting during daylight near Puerto Vallarta Mexico. WABU Creative, Scott David Martin
Person dressed in traditional Mexican attire with skull makeup, wearing a red dress and blue sash, sitting on rocks in Cabo San Lucas with large rock formations in background. WABU Creative, Scott David Martin
Behind the Scenes of WABU Creative. Group of musicians and guests celebrating on a terrace at night in Puerto Vallarta Mexico, with a table set for a birthday, tropical plants, and a dark sky in the background. WABU Creative, Scott David Martin
Behind the Scenes of WABU Creative. A group of six musicians playing instruments and a couple dining at a table on a terrace overlooking the ocean during sunset in Puerto Vallarta Mexico, with palm trees and a partly cloudy sky.
Behind the Scenes of WABU Creative. A woman in a sunhat lying in a hammock on the sandy beach, being filmed by a person with a professional camera. The scene shows a calm ocean with small boats and a partly cloudy sky in the background.
Behind the Scenes of WABU Creative. Scott David Martin filming during sunrise in Cabo San Lucas Mexico, with a woman in a red dress and a floral headpiece.
Behind the Scenes of WABU Creative. Group of musicians performing outdoors during sunset, with women in traditional Mexicano attire and men in charro outfits, and Producer Destiny playing guitar, in a setting with string lights and ocean view.
Behind the Scenes of WABU Creative. Mexican dancers in colorful traditional dresses dancing outdoors at night, with musicians playing guitars in the background, and string lights overhead.
Behind the Scenes of WABU Creative. Wrapping our Cabo San Lucas production with talent dressed in colorful traditional Mexican folkloric dresses and sombreros, with string lights overhead.
Behind the Scenes of WABU Creative. Colorful papel picado decorations strung across a cobblestone street in Mexico. Drirector Scott David Martin & DP Ryan Elwell scout the scene. Bright buildings line the street.
Behind the Scenes of WABU Creative. Director Scott David Martin with women in traditional Mexican dress. Colorful embroidered and floral patterns with sugar skull face paint, typical of Día de los Muertos celebrations.
Behind the Scenes of. Producer Destiny using 'first Telephone in Yelaga.'
Behind the Scenes of WABU Creative. Production Manager Andrew Wright & Director Scott David Martin are preparing camera equipment with various cases and gear laid out on the floor in Puerto Vallarta, Mexico.
Behind the Scenes of WABU Creative. A vibrant blue building with three coral-colored wooden windows and a door. The wall is decorated with white cactus and plant illustrationsA wheelbarrow filled with cardboard boxes is parked in front.
Behind the Scenes of WABU Creative. Director Scott David Martin filming a fire performer on the beach at sunset in Puerto Vallarta, Mexico.
Behind the Scenes of WABU Creative. Director Scott David Martin interviewing a local chef in Puerto Vallarta, Mexico.
Behind the Scenes of WABU Creative. Director Scott David Martin & Production Manager Andrew Wright interviewing a local chef in Puerto Vallarta, Mexico.

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Aerial view of a winding river with small waterfalls and surrounding grassy terrain.
A scuba diver exploring a vibrant coral reef with various colorful corals and fish.
Reflection pond in Denali National Park Alaska. Snow-capped mountain reflecting in a calm lake at sunrise or sunset.
Silhouette of a bison with the text 'WABU CREATIVE' below.

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