The Story Engine That Drove 101% capacity
Impact:
90% sell-through • Shorter buyer cycles • Defensible premium pricing • Sales expertise without headcount
The Problem
Premium brands don’t lose sales, they lose buyer confidence before commitment.
That was Seabourn. Two new $500M+ expedition vessels.
Both underperforming.
→ Inconsistent messaging
→ Unanswered questions
→ Delayed decisions
Every unanswered question quietly kills a booking.
The Solution
An 18-video explainer system answering the exact questions buyers ask before committing.
Built once.
Used everywhere.
What Worked
5 Video Types that removed friction:
Process → How it actually works
Experience → What to expect by region
Preparation → What to pack / how to prepare
Visualization → Wildlife, moments, outcomes
Authority → Who delivers it & why it’s premium
Where it lives?
Website • YouTube • Social • Onboard • Partners
Business Impact
→ 90% sell-through + 54% VCR
→ 101% capacity in key expedition segment
→ Reduced sales friction, less call center volume
→ Highest YouTube engagement in company history
→ AI Discoverability: surfacing organically in AI-powered search
Why this justifies premium spend?
✔ Shorter decision cycles
✔ Defends premium pricing
✔ Fewer objections pre-sales
✔ Scales expertise without adding headcount
This isn’t content. It’s confidence at scale.
Expedition Series
If your brand sells trust and experience, clarity is a revenue lever.
Testimonials
This expedition series is a game changer for us and our ability to tell the story. They are phenomenal and should be shared with as many travel advisors as possible.
These videos allow anyone on our team and externally to tell the Seabourn Expedition story with confidence and accuracy.
— VP, General Manager, Expeditions R. West
WABU did a phenomenal job with our Expedition series, really bringing them to life - nobody could have done it better!
— Sr. Marketing Manager, B. Rondorf
2X ROAS + 200K viewers in one month with 100% VCR (Video Completion Rate). This series captures attention and drives demand!
— CMO M. Fulkerson
I felt immediately comfortable working your team! You create a positive environment where everyone is setup for success.
— Expedition Director, J. Martin
Shorter cycles
Less objections
Easier price defense
Clarity through story. Confidence through video.
