9× more leads
with 35% less reach
The Problem
Premium brands don’t lose sales, they lose buyer confidence before commitment.
That was Seabourn. Two new $500M+ expedition vessels.
Both underperforming.
→ Inconsistent messaging
→ Unanswered questions
→ Delayed decisions
Every unanswered question quietly kills a booking.
The Solution
A video system answering the exact questions buyers ask before committing.
Built once.
Used everywhere.
Business Impact
→ AI Discoverability: surfacing organically in AI-powered search
→ Highest social engagement in company history
→ Reduced sales friction, less call center volume
→ Scales expertise without adding headcount
→ 101% capacity in key expedition segment
→ 90% sell-through
→ 17% CTR
Dramatically better
performance.
5 Video Types that removed friction:
Process → How it actually works
Experience → What to expect by region
Preparation → What to pack / how to prepare
Visualization → Wildlife, moments, outcomes
Authority → Who delivers it & why it’s premium
Two agencies. Two approaches.
Very different outcomes.
Investment Benchmarking
What the Data Shows
Video Systems = more booking intent generated with less traffic
Paid search data revealed both campaigns achieved scale. But only the video system converted attention into measurable business impact.
The Expedition Series outperformed the comparison traditional campaign across every efficiency and intent metric — delivering more demand with less spend and fewer impressions.
4.9× higher CTR
→ stronger message–market fit
57% lower CPC
→ more demand captured per dollar
2.1× more site visits
→ with fewer impressions
9× more leads
→ with 35% fewer impressions
What this indicates:
✅ The creative attracted qualified intent, not passive interest
✅ The video system aligned tightly with user motivation and search context
✅ Spend efficiency translated directly into pipeline impact, not vanity metrics
👉 Lead efficiency at lower scale wins every time
Video System
Original Branded Web Series
Paid and organic social
CRM & Email Storytelling
If your brand sells trust and experience, clarity is a revenue lever.
Game Changer!
This expedition series is a game changer for us and our ability to tell the story. They are phenomenal and should be shared with as many travel advisors as possible.
These videos allow anyone on our team and externally to tell the Seabourn Expedition story with confidence and accuracy.
— VP, General Manager, Expeditions R. West
“WABU did a phenomenal job with our Expedition series, really bringing them to life - nobody could have done it better!”
Phenomenal Job!
— B. Rondorf
Sr. Marketing Manager
“2X ROAS + 200K viewers in one month with 100% VCR (Video Completion Rate). This series captures attention and drives demand.”
2X ROAS
— M. Fulkerson
Chief Marketing Officer
“I felt immediately comfortable working your team! You create a positive environment where everyone is setup for success.”
Everyone setup for success!
— J. Martin
Director of Expeditions
Shorter cycles
Less objections
Easier price defense
Clarity through story. Confidence through video.
