Antarctica Content Engine

Logo with a princess silhouette and flowing hair next to the word "PRINCESS" in white letters on a black background.

Service: Storytelling Engine
Impact: Higher Yields & Increased Demand

The Brief

Every traveler dreams of Antarctica.
But Princess faced a silent conversion killer.

There was no clear reason to choose Princess over the competition selling the exact same dream.

Princess needed a differentiated, conversion-driving story.

Build your engine

Insight

Princess provides a premium experience without sacrificing the adventure.
But Princess wasn’t telling this story.

We re-positioned the brand story as the most comfortable way to reach the edge of the world and humanized Antarctica through the onboard experts who know it best.

Strategy

Antarctica comes with real production risk. Investing at the end of the earth is high stakes for any brand.

The solution: reduce the footprint, increase the storytelling output. We deployed a small, elite, multi-role crew engineered for reliability in extreme conditions.

Results

  • → 5B+ impressions
    → 32M views on Youtube
    → Seven figure investment

  • 📣 paid media: LTOs, high impact placements, social
    📺 broadcast, streaming TV & online
    📄 brochures, flyers, posters
    📸 photo asset library
    💬 organic social
    ✨ digital display
    📬 direct mail
    📰 newsletter
    🌐 website
    🎥 video
    📧 email

  • → A Future-Proof Asset Library: Fresh photography extended the campaign’s lifespan across website, email, social, print, press, and onboard experiences.
    → Multi-Platform Video Engine: 1000+ deliverables including hero films, cutdowns, and an evergreen product-explainer series fuel social, digital, email, and onboard channels.

Start your engine

Testimonial

A woman with long dark hair, glasses, and earrings, smiling against a dark background.

I was blown away by the communication from your team. You were quick to respond and did everything within your power to accommodate our requests. Incredible results!

Princess Product Manager, T. Tucker

Photography


brochures • flyers • posters • digital display • paid media • organic social • website • email • direct mail

Alaska Cruise. Snow-capped mountains over a green forest and a calm lake reflecting the landscape.
Alaska Cruise. Close-up of a Alaskan Husky's face with blue eyes, partially obscured by green foliage.
Alaska Cruise. Map of Alaska cruise routes showing northbound and southbound voyages, with landmarks and glaciers, and a photograph of hikers walking in a green field with snow-capped mountains in the background.
WABU Creative Case Study. Princess Cruises sailing through icy waters in Antarctica, surrounded by snow-covered mountains. Directed by Scott David Martin, Pilot Chris Trantina
WABU Creative Case Study. Princess Cruises sailing in icy Antarctic waters near a snow-capped mountain range, with promotional text about South America and Antarctica cruises. Directed by Scott David Martin, Pilot Chris Trantina
WABU Creative Case Study. Princess Cruises sailing through icy Antarctic waters surrounded by snow-covered mountains and glaciers with a partly cloudy sky.
Silhouette of a bison with the text 'WABU CREATIVE' below.

Build a Story Engine

& transform your brand.

Move people and your bottom line.

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