Highest performing videos in cruise
The Situation
TBD
Strategic Insight
Data shows high value and high affinity guests are looking for…
System Built
We designed a video system — ensuring that each video worked seamlessly together across paid media, digital, social, CRM, and in-destination channels. The strategy ensured we weren’t just creating beautiful content…We were creating demand.
Business Outcome
→ High watch scores achieved with less than half the media spend
→ AI Discoverability: surfacing organically in AI-powered search
→ Deeper engagement per dollar
→ Lower cost per Add-to-Cart
→ Creative efficiency
What the Data Shows
Video Systems = more booking intent generated with less traffic
Paid search data revealed the “Local Cuisine” video was the top performer in February across 30 separate creatives in market. The video outperforms the comparison traditional campaign across every efficiency and intent metric — delivering more demand with less spend and fewer impressions.
What this indicates:
✅ The creative attracted qualified intent, not passive interest
✅ The story system aligned tightly with user motivation and search context
✅ Spend efficiency translated directly into pipeline impact, not vanity metrics
28% higher thumbstop
→ stops the scroll significantly better
100% average VCR
→ holds attention longer
50% more efficient
→ lower cost per conversion signals
1.02M plays in 2 months
→ better performance, less operational complexity
👉 higher-quality demand per impression wins every time
System Performance
The system is working. In human terms, this campaign is a paid media workhorse. It’s outperforming all Seabourn ads in February and March of this year. The high-affinity and high-value audience not only enjoys this message, metrics prove they are watching 100% of the message. “The Culinary video is killin it,” the in-house analysts described it.
Production timeline: concept to market in four weeks.
Demand Infrastructure
Video B-Roll for broadcast • streaming • paid media • organic social • website • email
