Kimberley Expedition

📍 Australia

Kimberley Expedition

📍 Kimberley, Australia
Fly in the vast Alaska range, discover Denali, and touch down on a glacier.

Executive Producer: Scott David Martin
Producer: Marc Dionne
Supervising Producers: Jesse Olson, Gina Gatto
DP: Scott David Martin
Drone: Chris Trantina
Production Manager & 1st AC: Andrew Wright
DIT: David Parker
Wardrobe Lead: Ariel Rucker
HMU Lead: TBD
Editor: Scott David Martin
VFX: Charles Ottaway
Expedition Leader: Robin West
Cast: Manit Devgun, Britt Bradford

The Brief

We’ve all seen plenty of white ships next to glaciers and bear images. But Princess Cruises wanted something deeper. As the leader in Alaska, the brand set out to create content that matched their market position: bold, immersive, and emotionally resonant. Instead of skimming the surface, WABU brought the human experience to the forefront, capturing real moments of connection on Princess-led excursions by helicopter and bush plane.

Results

Fly video assets powered a branded original destination series, global broadcast commercial, multi-platform social campaign, and a product explainer video series.
Updated photography fueled a refreshed asset library for use across key channels…E-Commerce, Direct Mail, Social, Paid Media, Brochure, Email, & Trade.

Testimonials

A Grand Slam! The Alaska production is far and away the best content I’ve seen come from a land based shoot in all my years.

— Chief Marketing Officer J. Berra

WABU has the ability to create the essence of a brand…something invisible, emotional, and deeply human…and bring it to life in a way that’s undeniably real.

If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative..