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📍 Denali National Park, Alaska

Alaska As You've Never Seen It

📍 Denali National Park, Alaska
Fly in the vast Alaska range, discover Denali, and touch down on a glacier.

Executive Producer + Director: Scott David Martin
Supervising Producers: Jesse Olson, Gina Gatto
Line Producers: Destiny Hunt, Emma Stehil
DP: Joe Simon
Aerial DP: David Zatz
Photographer: Guy Williment
Production Manager: Andrew Wright
1st AC: Charles Sheen
Grip: Ryan Bradley
DIT: David Parker
Wardrobe Lead: Sara Acevedo
Wardrobe Assist: Stefanie Gardenhire
HMU Lead: Joan Gray
Editor: Brandon Roten
VFX: Charles Ottaway
Color: Brandon Thomas
Pilots: Dorothy Olmstead, Jack Wilson, Chuck Perkins
Cast: Mara Luthane, Todd Rafalovich, Priscilla Miranda, Nick Atkinson

The Brief

We’ve all seen plenty of white ships next to glaciers and bear images. But Princess Cruises wanted something deeper. As the leader in Alaska, the brand set out to create content that matched their market position: bold, immersive, and emotionally resonant. Instead of skimming the surface, WABU brought the human experience to the forefront, capturing real moments of connection on Princess-led excursions by helicopter and bush plane.

Results

Fly video assets powered a branded original destination series, global broadcast commercial, multi-platform social campaign, and a product explainer video series.
Updated photography fueled a refreshed asset library for use across key channels…E-Commerce, Direct Mail, Social, Paid Media, Brochure, Email, & Trade.

Testimonials

A Grand Slam! The Alaska production is far and away the best content I’ve seen come from a land based shoot in all my years.

— Chief Marketing Officer J. Berra

WABU has the ability to create the essence of a brand…something invisible, emotional, and deeply human…and bring it to life in a way that’s undeniably real.

If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative..