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📍 Denali National Park, Alaska

Logo of a stylized female face in profile with flowing hair, in dark blue color.

How we helped Princess achieve 1B impressions

📍 Denali National Park, Alaska
Fly in the vast Alaska range, discover Denali, and touch down on a glacier.

Executive Producer + Director: Scott David Martin
Supervising Producers: Jesse Olson, Gina Gatto
Line Producers: Destiny Hunt, Emma Stehil  
DP: Joe Simon 
Aerial DP: David Zatz  
Photographer: Guy Williment 
Production Manager: Andrew Wright
1st AC: Charles Sheen 
Grip: Ryan Bradley
DIT: David Parker
Wardrobe Lead: Sara Acevedo
Wardrobe Assist: Stefanie Gardenhire
HMU Lead: Joan Gray 
Editor: Brandon Roten 
VFX: Charles Ottaway
Color: Brandon Thomas 
Pilots: Dorothy Olmstead, Jack Wilson, Chuck Perkins
Cast: Mara Luthane, Todd Rafalovich, Priscilla Miranda, Nick Atkinson 

Alaska Cruise. Denali National Park, Alaska. A man and woman in winter clothes standing in a snowy mountain landscape with a red plane in the background.

The Brief

We’ve all seen plenty of white ships next to glaciers and bear images. But Princess Cruises wanted something deeper. As the leader in Alaska, the brand set out to create content that matched their market position: bold, immersive, and emotionally resonant. Instead of skimming the surface, WABU brought the human experience to the forefront, capturing real moments of connection on Princess-led excursions by helicopter and bush plane.

Alaska Cruise. Denali National Park, Alaska. View from inside a small aircraft preparing for take off on snow-covered mountainous landscape with another aircraft ahead, snow-capped peaks in the distance, and the sun shining from the right.

Results

  • Fly video assets powered a branded original destination series, global broadcast commercial, multi-platform social campaign, and a product explainer video series.

  • Updated photography fueled a refreshed asset library for use across key channels…E-Commerce, Direct Mail, Social, Paid Media, Brochure, Email, & Trade.

Testimonials

A Grand Slam! The Alaska production is far and away the best content I’ve seen come from a land based shoot in all my years.

— Chief Marketing Officer J. Berra

WABU has the ability to create the essence of a brand…something invisible, emotional, and deeply human…and bring it to life in a way that’s undeniably real.

If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative..

— Director, Alaska Marketing M. Jacquel

The video series is so incredible and way beyond expectations. You’ve been amazing partners and we consider you part of our team.

— VP, Revenue & Performance, L. Syme

Behind the Scenes

Alaska Cruise. Denali National Park, Alaska.. Group of people in winter clothing on snow-covered landscape with mountains, with an airplane in background.
A person wearing headphones and a cap operating a camera inside a helicopter, with snow-capped mountains visible outside the window.
Alaska Cruise. Denali National Park, Alaska. A woman standing in snow with a red airplane and snowy mountains in the background, smiling and wearing winter gear.
Alaska Cruise. Denali National Park, Alaska. Filming crew in snowy mountain landscape, crew member with camera near aircraft door, snowy peaks in background.
Two men wearing headphones taking photos with a camera inside a helicopter, with the sun shining through the window and mountains visible outside.
Alaska Cruise. Denali National Park, Alaska. Behind the Scenes Video Shoot. Group of people preparing small red airplanes on snow-covered landscape in a mountainous, icy region with snow-capped peaks.
Group of people inside a helicopter, wearing headsets, smiling, and taking a selfie. The woman in front is wearing sunglasses, and others are making friendly gestures.
Alaska Cruise. Denali National Park, Alaska. A man in a tan jacket, black gloves, and glasses, holding a large professional camera rig with a snowy mountain landscape in the background.
Alaska Cruise. Denali National Park, Alaska. Group of people in winter clothing posing in front of a red airplane on snowy ground with snow-covered mountains in the background.
Alaska Cruise. Denali National Park, Alaska.Close-up of a woman wearing reflective sunglasses, a red knit beanie, and a teal winter jacket, with snow-covered mountains reflected in her sunglasses.