Expedition Submarines

📍 Worldwide

Expedition Submarines

📍 Worldwide
Discover the Wonders that Wait Under the Waterline in Seabourn’s Luxurious New Expedition Submarines

Executive Producer: Scott David Martin
Supervising Producers: Jesse Olson, Gina Gatto
Director: Scott David Martin
Line Producer: Marc Dionne
DP: Scott David Martin
Production Manager & 1st AC: Andrew Wright
DIT: David Parker
HMU Lead: Joan Gray
Expedition Leader: Robin West
Cast: Manjt Devgun, Britt Bradford

Underwater scene with a submarine exploring coral reef and seaweed

The Brief

We’ve all seen plenty of white ships next to glaciers and bear images. But Princess Cruises wanted something deeper. As the leader in Alaska, the brand set out to create content that matched their market position: bold, immersive, and emotionally resonant. Instead of skimming the surface, WABU brought the human experience to the forefront, capturing real moments of connection on Princess-led excursions by helicopter and bush plane.

Alaska Cruise. Denali National Park, Alaska. View from an aircraft on a snow-covered landscape with a mountain and another small aircraft ahead.

Results

Fly video assets powered a branded original destination series, global broadcast commercial, multi-platform social campaign, and a product explainer video series.
Updated photography fueled a refreshed asset library for use across key channels…E-Commerce, Direct Mail, Social, Paid Media, Brochure, Email, & Trade.

Testimonials

A Grand Slam! The Alaska production is far and away the best content I’ve seen come from a land based shoot in all my years.

— Chief Marketing Officer J. Berra

WABU has the ability to create the essence of a brand…something invisible, emotional, and deeply human…and bring it to life in a way that’s undeniably real.

If you’re a brand looking to partner with someone who will honor your story, elevate your message, and create something that truly connects…WABU is the team you want leading the initiative..

— Director, Alaska Marketing M. Jacquel

The video series is so incredible and way beyond expectations. You’ve been amazing partners and we consider you part of our team.

— VP, Revenue & Performance, L. Syme

Behind the Scenes

Alaska Cruise. Denali National Park, Alaska. Group of people on a snowy mountain landscape, some sitting and some standing, with mountains in the background. They are dressed in winter clothing, and a small red airplane is parked nearby.

Person flying a helicopter over snow-capped mountains, operating the controls and camera.

Alaska Cruise. Denali National Park, Alaska. A woman standing in snowy terrain in front of a red airplane with mountains in the background, smiling and wearing winter clothing, including a green beanie and a headset.

Alaska Cruise. Denali National Park, Alaska. Group of people filming in a snowy mountain landscape with snow-covered peaks and a clear blue sky.

Photograph of two pilots inside a cockpit during a flight at sunrise or sunset, capturing the mountain landscape outside the window, with sunlight streaming into the aircraft.

Alaska Cruise. Denali National Park, Alaska.Group of people preparing airplanes on snow-covered landscape amid snow-capped mountains and clear sky

Group of people inside a helicopter, some wearing headsets, smiling and making peace signs, with one person taking a selfie.

Alaska Cruise. Denali National A man with glasses and a beard, dressed in a brown jacket and gloves, stands in a snowy mountain landscape holding a professional camera mounted on a stabilizer rig. Snow-covered mountains are visible in the background.

Alaska Cruise. Denali National Park, Alaska. Group of people in winter clothing posing in front of a red airplane on snow-covered ground with snowy mountains and a clear blue sky in the background.

Alaska Cruise. Denali National Park, Alaska. A woman wearing reflective sunglasses, a red knit hat, and a teal jacket, with snow-covered mountains reflected in her glasses.